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FINSMES

Mesmer Raises $15M in Series A Funding

July 9, 2019

Mesmer, a Palo Alto, Calif.-based Robotics Process Automation for Development (RPAD) company, launched from stealth mode and announced a $15m Series A round of funding.

The round was led by Intel Capital, with participation from True Ventures.

The company will use the funding to launch and commercialize its Robotic Process Automation for Development (RPAD).

Led by Co-Founder and CEO Waheed Qureshi, Mesmer has developed a SaaS offering that uses AI-powered bots to offload customer experience testing from developers. Customer experience testing requires verifying app quality from a user-centric perspective, often involving UI, end-to-end, functional, integration, and visual testing. The company’s patent pending Deep Learning Automation™ (DLA) uses artificial intelligence, specifically computer vision, natural language processing, and path planning models to test apps in a customer-centric way. Mesmer’s software robots crawl through every nook and cranny of apps recognizing objects on the road ahead, such as login buttons and credit card fields, constantly in search of any obstacles—or bugs. The solution covers the full-stack, with bots doing everything from building out testing infrastructure and performing UI testing to documenting bugs and executing user acceptance testing, or UAT.

Mesmer is founded by the Zenprise team that built and sold its mobile device management solution to Citrix for $355 million in 2012.

(Original Article Link)

ABOUT MESMER

Mesmer is the leader in Application Experience Management. Our AI Bots evaluate the user experience of an app by acting like real users. Your development team uses us when they’re building and running their apps. We automate user experience testing & UAT testing as developers build their app. Then recommend accessibility improvements before they release it. And then monitor the experience once it’s released. The result- happier customers, faster releases, fewer problems.
Mesmer is headquartered in Palo Alto, California, and funded by Intel Capital and True Ventures.